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A Simple Trick to Persuade More Prospects
Writing words that persuade people is no easy task. So today I’m sharing a simple tip to make your existing marketing materials more persuasive — and you won’t even need to change a single word. In...
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3 Ways to Raise Prices and Still Keep Your Clients
It was the price increase talked about around the world. Last September, after Turing Pharmaceuticals acquired the rights to Daraprim, a medication used by AIDS patients, the company raised the price...
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3 Ways to Write Effective Marketing Materials in Less Time
As a busy entrepreneur or executive, you likely feel your work as a marketing writer could be improved. The problem, though, is you don’t have time to comb through a bunch of books and courses....
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These 3 Words Add Clarity to Whatever You Sell
Rosser Reeves is a name in the advertising world that rings with grand achievements. First, he’s credited with creating the phrase “unique selling proposition,” the idea that any product or service...
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Soar Sales With Simple Changes to Your Marketing Message
If you’ve ever suffered through an unsuccessful marketing campaign, you’ll love this story … In was the mid-1990s and Procter & Gamble’s team of marketers were stumped. Just a couple months...
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Why Your Follow-Up Could Be Costing You a Fortune
One way I generate revenue for businesses is through email. In just the past year or so, I’ve written and reviewed hundreds of emails for clients. Of course, like you, I’m also on the receiving end of...
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3 Simple Steps for Creating an Effective ‘About’ Page
The About page is among the most visited places on a website … Unfortunately, it’s also often the most overlooked by businesses. And that’s a shame … After all, visitors go to the About page to...
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How a Sneaky Amazon Trick Can Get You Leads
Ever notice how Amazon seems to know exactly what you need? You look at an item and then you instantly start seeing similar products suggested. Sometimes it’s as if they know what you want before you...
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6 Sure Signs Your Website Needs Updating
Technology, visitor engagement and social media are all reshaping how consumers use websites. So last week, Andy Renk, my co-host on The Business Marketing Insider Podcast, and I recorded a new episode...
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An Easy Way to Amplify the Appeal of What You Offer
Imagine driving into a neighborhood of newly built homes … All the paint still looks wet. The roads are smooth and spotless. The lawns are manicured like a golf course. Right at the entrance, though, a...
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